August 2025 Spam Update Wraps Up, Google Confirms
Google August 2025 Spam Update: Rollout Completed Google has officially completed the August 2025 spam update , wrapping up a 27-day rollout cycle . The update began on August 26, 2025, at 12:00 pm ET and finished on September 22, 2025, at about 2:00 am ET . This was a broad spam update —not a link spam update—and its impact was both significant and widespread , drawing comparisons to the December 2024 spam update , though this one took 20 days longer to fully roll out . Rollout Timeline and Market Reactions When the update launched, Google estimated it would take a few weeks to complete and confirmed that it applied globally and across all languages . Activity spiked quickly, with noticeable volatility by August 27, 2025 , leaving many webmasters and SEOs scrambling to assess the effects. The rollout seemed to cool off briefly in early September , but by September 9, 2025 , ranking turbulence spiked again, signaling another wave of adjustments. Tracking the update’s latter stag...