Did Google Impose a Search Penalty on Forbes Advisor Due to Reputation Abuse?
Google may have imposed a manual action on Forbes Advisor, leading to a decline in its search rankings due to potential violations of the site reputation abuse policy. Lars Lofgren discussed this situation in his article "Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host," published on September 18. Shortly after, Forbes Advisor appears to have experienced a significant drop in search performance. Lofgren explained that in 2020, a separate company partnered with Forbes to manage its SEO affiliate business, creating a new entity that falsely presented itself as part of Forbes. This entity is known publicly as Forbes Advisor, but the official name is Forbes Marketplace. He highlighted the rapid growth of Forbes Advisor in Google Search. Following Lofgren's piece, Glenn Gabe shared two charts illustrating a swift decline in traffic just days later. He noted on X that the decline could be linked to either recent updates in Google's spam policy or alg...