Google Search Ranking Algorithm Volatility - July 18
We might be witnessing the beginning of a Google Search ranking algorithm update, as volatility in the search results is increasing and there's a spike in chatter within the SEO community. With the next core update expected in the coming weeks, it's possible that Google is currently testing or evaluating changes.
The last update we discussed was an unconfirmed one on July 9th, followed by several unconfirmed updates over subsequent weekends. Fortunately, this past weekend did not experience significant volatility, which is unusual compared to recent months.
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