Google Search Lowers Rankings for Content Significantly Different from Core Content
Google recently shared that its ranking systems are designed to identify when sections of a website are independent or significantly different from its main content. This approach aims to prioritize the most valuable information from diverse sources. As a result, sections like Fortune Recommends and Forbes Advisor have seen drops in Google Search rankings over the past few weeks.
In a recent analysis, Glenn Gabe discussed these changes in his article, *A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site Reputation Abuse’ spam policy.* Following his post, Google’s Search Liaison Danny Sullivan, along with the Google Press team, clarified their position with two statements:
1. Google’s site reputation abuse policy remains manual, not algorithmic.
2. "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
This approach contrasts with previous statements from Google, where representatives like John Mueller and Danny Sullivan emphasized that niche focus was not essential for ranking well. However, Google now emphasizes that content straying too far from a site’s primary focus might be deprioritized in rankings.
This is not part of the site reputation abuse policy but rather a separate system designed to assess the thematic consistency of a site's content. While sites can still expand into new topics, Google’s new ranking systems appear to discourage content that diverges drastically from a site’s main subject area.
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