Google November 2024 Core Update Heats Up Again At Tail End
The Google November 2024 Core Update began rolling out two weeks and a day ago, and it’s expected to be confirmed as completed any moment now. However, starting yesterday, there has been a noticeable spike in search ranking volatility. After several unusually calm days, Google Search is now experiencing significant activity.
To recap, the update started on Monday, November 11, at 3:30 PM ET. Initial fluctuations were observed around November 13 and 14, though they were relatively minor. More substantial movement followed around November 16, bringing increased volatility. The activity then settled down during the second week of the rollout.
Now, just as the update seemed to be wrapping up—only two days before Thanksgiving—it’s surging back into action with renewed intensity.
SEO Chatter
The SEO community is buzzing with increased discussion on platforms like WebmasterWorld and the comments sections of industry blogs. Here’s a snapshot of the reactions:
- “Huge drop today... Here we goooo!”
- “Yes, big further drop on top of previous declines from this tragically broken 'update.' The only hope is that someone at Google notices the SERPs turning into a pile of spam and takes action.”
Many are reporting significant traffic drops across regions:
- “Yes, a big drop today. USA, Canada, UK, and Australia are all down, with the USA hit the hardest. The decline started yesterday with direct traffic and worsened today in search.”
- “Same in Europe—BIG DROP TODAY!”
- “Good morning from Germany. I’m in the same boat: today’s big drop started yesterday.”
The second week of the November Core Update has left many SEOs frustrated:
- “It’s been an absolute horror show, and it’s not letting up. Traffic comes in waves, the SERPs look strange, and volatility is still high. Yet tools like SEMrush Sensor suggest volatility is calming. Why such a mismatch between data and reality?”
- “Mornings are still quiet here. After noon, the filter seems to release users. My site has gained important positions in the SERPs, but the traffic doesn’t reflect it. It’s bizarre!”
Some are considering drastic changes to their strategies:
- “Traffic dropped yesterday and today. It’s low—no question. At this point, I have no idea how to get traffic from Google. Pages keep shifting. In my niche, Google’s AI-generated comparison tables are everywhere now. It feels pointless. I’ve already started shutting down several sites because things won’t return to pre-2022 levels.”
The chatter highlights ongoing frustration and uncertainty about the impact of the update.
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