Thanksgiving and the Google November 2024 Core Update

Thanksgiving and the Ongoing Google November 2024 Core Update

Today is Thanksgiving in the United States, and I initially planned not to post anything—after all, most of you are likely enjoying time with your family. However, I felt compelled to share a few thoughts, especially in light of the ongoing Google November 2024 core update.

First, I wanted to highlight Google’s Thanksgiving Doodle, which, interestingly enough, seems to symbolize the current volatility in search rankings caused by the still-incomplete core update. Despite Google’s usual timeline of “up to two weeks,” this update has now stretched beyond 17 days, surpassing its anticipated completion date by three days.

The Current Status of the November 2024 Core Update

Google has not yet confirmed the update’s completion—and for good reason—it’s clearly still rolling out. While extended timelines aren’t unprecedented, this particular update is creating significant turbulence.

The rollout began on Monday, November 11, at 3:30 PM ET. Initial movement was noticed around November 13 and 14, though it was relatively minor. By November 16, the update gained momentum, causing notable fluctuations. Things appeared to stabilize somewhat in the second week, but activity spiked again on November 25, 26, and even today, November 28, on Thanksgiving Day.

SEO Community Chatter

Despite the holiday, discussions in SEO forums remain active, with many webmasters reporting fluctuations in traffic and rankings. Here’s a snapshot of some of the ongoing feedback from forums like WebmasterWorld and Black Hat World:

“Low traffic yesterday and today. It’s not just me—our 33 sites are all experiencing low traffic. Partners and collaborators are complaining as well.”
“Huge drop this morning... What is Google’s actual intention here? Small websites are becoming nearly impossible to find.”
“I saw a big drop two days ago.”
“Search ranking volatility spiked on November 25 after a period of relative calm.”
“Traffic is down 20-30%. It’s either the Thanksgiving holiday in the US or Google throttling traffic heavily.”
“Throttling! Traffic is down 25-35% here.”

Looking Ahead

Many are hopeful that traffic may rebound after Black Friday, though others remain skeptical, suggesting that any improvement will likely be short-lived as Google adjusts for the holiday season.

In summary, the ongoing November 2024 core update has left many in the SEO community grappling with uncertainty. While it’s common for updates to disrupt search rankings temporarily, the extended timeline and unusual volatility this time around have made it particularly challenging.

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Thanksgiving and the Google November 2024 Core Update

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