Google Search Rankings Remain Volatile Following Core Update
The Google November 2024 core update officially concluded on December 5th, but search ranking volatility has persisted beyond the update's completion. Over the weekend, this volatility appeared to intensify. Did you notice any significant ranking fluctuations during this period?
It remains uncertain whether these movements are residual effects of the core update or the result of a new, unconfirmed Google algorithm update. Interestingly, some tracking tools have reported greater volatility than what was observed during parts of the core update itself.
Here’s a closer look at what has been happening over the weekend:
SEO Chatter
Discussions among SEOs over the weekend, particularly on forums like WebmasterWorld, reveal ongoing fluctuations. Here are a few notable comments:
- "We're still seeing quite significant movement."
- "HUGE drop this morning... Here we go..."
- "Nothing is reversing or improving. There was a miraculous spurt of traffic yesterday for just a couple of hours, but it was gone quickly. Today is awful, as usual, for this November update."
- "Traffic is very weak, especially US traffic."
- "Here too. Everything was very slow this morning..."
- "Well, what can I say, unfortunately here too."
- "Big drop this morning again, after a decent Saturday. I'm seeing the same pattern since this last update started—low traffic from the USA, Canada, Australia, Germany, and other EU countries."
- "Oddly, before, it was my articles that got hammered. Today, they’re normal, but some main category pages and the homepage have taken a hit."
This ongoing volatility underscores the complexity of Google’s updates and their evolving impact on search rankings.
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