Google's December 2024 Core Update Has Arrived — And It's a Major One
The December 2024 Core Update was officially announced on December 12, 2024, at around 10:46 AM ET, with Google stating it would take approximately two weeks to fully roll out. Over the weekend, the update appears to have gained significant traction. Reports of heightened volatility in Google search results are pouring in, accompanied by widespread discussion within the SEO community.
Interestingly, this update comes just a week after the November 2024 Core Update concluded. Google recently hinted that we should expect core updates more frequently moving forward, suggesting that 2025 could be an eventful year for SEOs.
So, what are we observing with this latest update? Early indications suggest that the December 2024 Core Update may be larger in impact than November’s. Based on the tools and community feedback so far, this update seems to be affecting a broader range of sites. While it’s still early to draw definitive conclusions, the scale of this update feels more significant than its predecessor, though the November update itself was already substantial.
Google Tracking Tools on the December 2024 Core Update
Tracking tools are showing considerable activity, with fluctuations in search rankings surpassing what was observed during the November update. In fact, it’s been quite some time since these tools have recorded such substantial movements in search results. This suggests the December update might have a wider-reaching impact than initially anticipated.
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