Volatility in Google Search Rankings on Memorial Day
While I highly doubt that Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter within the SEO community, and third-party Google Search tracking tools are showing increased volatility. It's understood that traffic can behave unpredictably and often drops on Memorial Day, but this year seems to exhibit more movement than usual. So, was there a Google Search ranking update over Memorial Day weekend? Let's delve into what I’ve observed. It's worth noting that we’ve seen Google ranking volatility on several recent dates: May 22nd, May 16th, May 9th, May 3rd, and April 25th. Additionally, the March 2024 core update, which started on March 5th, concluded on April 19th, lasting 45 days. It has indeed been a busy period for search rankings. Regarding SEO chatter, discussions began on WebmasterWorld on Sunday, May 26th, and continued through the following days. Here are some excerpts from the forums: One user mentioned a 70% drop in traffi...