Google Search Lowers Rankings for Content Significantly Different from Core Content
Google recently shared that its ranking systems are designed to identify when sections of a website are independent or significantly different from its main content. This approach aims to prioritize the most valuable information from diverse sources. As a result, sections like Fortune Recommends and Forbes Advisor have seen drops in Google Search rankings over the past few weeks. In a recent analysis, Glenn Gabe discussed these changes in his article, *A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site Reputation Abuse’ spam policy.* Following his post, Google’s Search Liaison Danny Sullivan, along with the Google Press team, clarified their position with two statements: 1. Google’s site reputation abuse policy remains manual, not algorithmic. 2. "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a r...