Google's December 2024 Spam Update 👾 Rollout Surprises Ahead of the Holidays
Google rolled out the December 2024 spam update one day after completing the core update, just days before the year-end holiday break. This release likely took many by surprise, but at this point, we should expect the unexpected.
Google confirmed the update on December 19, 2024, at around 12:00 pm ET, with the rollout expected to take about a week, meaning it should be completed around Christmas/Hanukkah.
December 2024 Google Spam Update Quick Facts
Here are the key details we know so far:
- Name: Google December 2024 Spam Update
- Launched: December 19, 2024, at approximately 12:00 pm ET
- Rollout Duration: Around one week
- Targets: Websites violating certain Google search spam policies
- Exclusions: This update does not target link spam, the site reputation abuse policy, or some other policies
- Penalty: It penalizes websites using spam techniques that violate Google’s spam policies
- Global Impact: The update is global, affecting all regions and languages
- Impact: Google has not disclosed the percentage of queries or searches affected
- Recovery: Google recommends reviewing spam policies to ensure compliance
- Refreshes: Periodic refreshes will occur; recovery may take months
What Google Said
Google confirmed this as a global update affecting all languages. The company stated: "Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete."
The update is linked to Google's spam prevention system, SpamBrain, which is designed to identify and combat various types of spam. Google also reminded site owners to review its spam policies if they notice a change in rankings.
If sites are penalized for violating policies, they may experience lower rankings or even be excluded from search results. Compliance with spam policies may help improve a site's ranking over time, though recovery can take several months.
In the case of link spam updates, recovery is unlikely because the removal of spammy links means losing any ranking benefits they may have previously provided.
Video on the December 2024 Spam Update
I’ve been working on my YouTube skills, so here's a quick video I made on this spam update (I mistakenly said December 20th in the video, but it was actually the 19th).
Previous Google Spam Updates
Here’s a list of documented previous spam updates:
- June 2021 Spam Update – June 23, 2021 (one-day rollout)
- June 2021 Spam Update – June 28, 2021 (one-day rollout)
- July 2021 Link Spam Update – July 26, 2021 to August 24, 2021
- November 2021 Spam Update – November 3-11, 2021
- October 2022 Spam Update – October 19-21, 2022
- December 2022 Link Spam Update – December 14, 2022 to January 12, 2023
- October 2023 Spam Update – October 4-20, 2023
- March 2024 Spam Update – March 5-20, 2024
- June 2024 Spam Update – June 20-27, 2024
- December 2024 Spam Update – December 19, 2024 (rollout in progress)
Source: SERoundtable
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