Multiple Google Ads Accounts Failing to Serve or Deliver Ads Since March 1
Since March 1, many Google Ads accounts have stopped serving ads, leaving advertisers frustrated. The Google Ads Help Forum is flooded with complaints, yet there has been no official response from a Google Ads representative as of now.
Two major discussion threads on the forum highlight this issue, along with numerous other posts from affected advertisers.
Possible Causes and Theories
Navah Hopkins shared her thoughts on LinkedIn about what might be causing this sudden disruption:
"Looks like eCPC got disapproved. My other theory is that it’s tied to Google Business Profile (brands connecting their GBP for local ads). Anyone with a GBP connected to their Google Ads NOT experiencing the outage?
You're not alone—Google Ads aren’t serving for many right now. This has been ongoing since March 1.
Awaiting feedback on what’s going on, as this doesn’t seem solvable through APIs either (waiting on confirmation).
I do wonder if this is related to the Search and Display Ads Enhanced CPC deprecation, which was scheduled for March 2025?"
Advertisers Express Growing Frustration
Many advertisers have shared their experiences, pointing out that their campaigns—previously running without issues—suddenly stopped with no warnings or changes on their end.
Here are some of the complaints:
🔹 "I'm confused as to why my ads suddenly stopped running. No notifications, everything is enabled and eligible. It was fine yesterday but stopped at exactly midnight on March 1 (New Zealand Time). It's not a budget issue—everything looks normal."
🔹 "We've had a 12-year-old account with zero interruptions until now. Five active campaigns, high bids, yet not a single ad is being served. Competitors’ ads are running fine. Support is closed until Monday, and the weekend chat reps don’t seem to grasp the issue."
🔹 "More than 34 hours have passed since this started, and there’s still no resolution. Everyone affected should reach out to support and make noise about this."
🔹 "Nine-year-old account here, and I know how this works. We get an average of 500 conversions daily, yet since midnight on March 1, not a single impression. Support keeps saying it’s a ‘data delay’—but this is clearly affecting accounts at a fundamental level."
Urgent Need for Google’s Response
The scale of this issue is concerning, especially considering that advertisers are willing to spend money, yet their ads are not being served. It’s surprising that Google hasn’t provided any official acknowledgment or fix.
Hopefully, Google will address this soon, as the impact on businesses is growing by the hour. If you're experiencing the same issue, reporting it through Google Ads support and forum discussions may help escalate the matter.
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